35 Other Ways to Say “Coming Soon” (With Examples)

When promoting an event, using Other Ways to Say “Coming Soon” like scheduled, planned, forthcoming, or imminent builds excitement and curiosity, highlighting sessions, workshops, festivals, conferences, RSVP, invites, alerts, agendas, showcases, and sneak peeks.

What Does “Coming Soon” Mean?

“Coming Soon” is a phrase used to indicate that something is about to arrive or be available shortly. It’s typically used to build anticipation, whether it’s a new product, event, release, or announcement.

This phrase signals that something exciting is just around the corner. It can apply to everything from a movie release to a product launch or even an upcoming announcement. The aim is to spark curiosity and create a sense of eagerness in your audience.

When to Use “Coming Soon”?

“Coming Soon” works well when you want to tease an upcoming event or product without giving too much away. You might use it in a marketing campaign, social media post, or even in casual conversations to hint at something exciting that will be released shortly. However, mixing it up with other alternatives can keep your audience more engaged.

Is It Professional/Polite to Say “Coming Soon”?

Yes, “Coming Soon” is generally considered polite and professional, especially in contexts like marketing, promotions, and customer-facing communications. However, if you’re looking to tailor the message to different audiences, it’s worth considering alternatives that might be more specific to the context or that convey a more personal tone.

Pros and Cons of Saying “Coming Soon”

Pros:

• Short and to the point.
• Builds anticipation and curiosity.
• Works well across a variety of platforms (social media, ads, etc.).

Cons:

• Overused, so it may not feel as exciting or fresh.
• It can be vague if the timing or details aren’t clarified.

Coming Soon Synonyms:

• On the Horizon
• Just Around the Corner
• Coming Your Way
• Almost Here
• In the Works
• Stay Tuned
• Prepare for the Arrival
• On Its Way
• Around the Bend
• Nearly Here
• Just a Few Days Away
• Coming in Hot
• Right Around the Corner
• Coming Soon to a [Place] Near You
• Just Waiting to Drop
• On the Way
• Shortly
• Almost Ready to Launch
• On the Brink
• In the Pipeline
• Just Around the Bend
• In the Final Stages
• Just Waiting to be Unveiled
• Coming Your Way Soon
• Almost in Sight
• Just on the Horizon
• In the Near Term
• Not Far Off
• On the Cusp
• Just Ahead
• In the Final Countdown
• Fast Approaching
• Set to Arrive
• Nearly Upon Us
• Ready to Roll

On the Horizon

Meaning:
Something that is expected to happen very soon.

Explanation:
This phrase brings a sense of something approaching the immediate horizon, evoking a sense of anticipation.

Example:
“New features are on the horizon, stay tuned!”

Best Use:
Announcing upcoming projects, releases, or events.

Worst Use:
When you need a more specific date or clear details.

Tone:
Optimistic and hopeful.

Just Around the Corner

Meaning:
Something is happening very soon, often unexpectedly.

Explanation:
Implies that something exciting is right there, almost in your reach.

Example:
“Our holiday sale is just around the corner!”

Best Use:
Marketing campaigns, product launches, or event promotions.

Worst Use:
For events or releases that are far off.

Tone:
Friendly and conversational.

Coming Your Way

Meaning:
Something will soon be available or presented to you.

Explanation:
A more personal way of saying “Coming Soon” is often used in direct communication with your audience.

Example:
“The next chapter in our story is coming your way.”

Best Use:
Customer updates, newsletters, or announcements.

Worst Use:
Highly formal communication.

Tone:
Personal and engaging.

Almost Here

Meaning:
Something is just about to arrive.

Explanation:
This phrase conveys the idea that the wait is nearly over.

Example:
“The new version of our app is almost here!”

Best Use:
Final countdowns, events, or product launches.

Worst Use:
For long-term future events.

Tone:
Exciting and upbeat.

In the Works

Meaning:
Something is in progress and will be completed soon.

Explanation:
This phrase indicates that plans or projects are actively being developed and are on track.

Example:
“Our new website is in the works and launching soon!”

Best Use:
Announcing ongoing projects, product developments, or creative works.

Worst Use:
When you need to provide a specific date or timeline.

Tone:
Casual and optimistic.

Stay Tuned

Meaning:
A prompt to keep paying attention to an upcoming announcement or event.

Explanation:
This is often used in a more informal context to build suspense.

Example:
“Big changes are Coming Soon– stay tuned for the details!”

Best Use:
Social media posts, announcements, or behind-the-scenes updates.

Worst Use:
In formal or corporate communications.

Tone:
Engaging and informal.

Prepare for the Arrival

Meaning:
Suggests that something is about to arrive soon, and the audience should get ready.

Explanation:
This alternative creates a sense of urgency and excitement.

Example:
“Get ready- our new product is on the way!”

Best Use:
Product launches, major announcements, or event promotions.

Worst Use:
When you’re uncertain about the release timeline.

Tone:
Excited and proactive.

On Its Way

Meaning:
Something is en route and will be arriving soon.

Explanation:
A simple way to let people know that something exciting is coming their way.

Example:
“Your order is on its way and should arrive soon!”

Best Use
Deliveries, product arrivals, or event countdowns.

Worst Use:
For vague timelines or indefinite arrivals.

Tone:
Clear and anticipatory.

Around the Bend

Meaning:
Something is approaching quickly, just around the corner.

Explanation:
This phrase offers a sense of something fast-approaching shortly.

Example:
“The new season is just around the bend!”

Best Use:
Events, seasonal promotions, or product launches.

Worst Use:
Long-term plans or vague schedules.

Tone:
Casual and lighthearted.

Nearly Here

Meaning:
Something will be available very soon.

Explanation:
Similar to “almost here,” this phrase suggests a near-future event or release.

Example:
“The new collection is nearly here, we can’t wait to show you!”

Best Use:
Product teasers or upcoming releases.

Worst Use:
For things that are not ready yet.

Tone:
Exciting and positive.

Just a Few Days Away

Meaning:
Something will arrive very soon, usually within a few days.

Explanation:
This phrase gives a more specific idea of when the event or release will happen.

Example:
“Our biggest sale of the year is just a few days away!”

Best Use:
Short-term countdowns and limited-time events.

Worst Use:
For vague timelines or events far in the future.

Tone:
Urgent and excited.

Coming in Hot

Meaning:
Something that is about to arrive with a lot of excitement or impact.

Explanation:
This is a fun, energetic way of saying something is arriving soon and will make a big impact.

Example:
“The new album is coming in hot this Friday!”

Best Use:
Announcing exciting releases, events, or promotions.

Worst Use:
In formal or serious communication.

Tone:
Fun and energetic.

Right Around the Corner

Meaning:
Implies that something is very close and will happen soon.

Explanation:
Similar to “just around the corner,” but with an added sense of immediacy.

Example:
“The new movie release is right around the corner!”

Best Use:
Exciting product launches, events, or seasonal releases.

Worst Use:
For things far off in the future.

Tone:
Casual and anticipatory.

Coming Soon to a [Place] Near You

Meaning:
A playful way of teasing an upcoming event or product, often used for promotional purposes.

Explanation:
This phrase is often used in marketing to draw attention and create curiosity.

Example:
“The latest blockbuster is Coming Soon to a theater near you!”

Best Use:
Promotions, movie releases, or events.

Worst Use:
In formal or corporate settings.

Tone:
Playful and engaging.

Just Waiting to Drop

Meaning:
A modern way of saying that something is almost ready to be released.

Explanation:
This is a more casual and trendy phrase often used in the entertainment industry.

Example:
“The new episode is just waiting to drop this weekend!”

Best Use:
Music releases, shows, or other entertainment-related events.

Worst Use:
For professional or corporate releases.

Tone:
Casual and contemporary.

On the Way

Meaning:
Something is in transit or is about to arrive.

Explanation:
A simple yet effective way to indicate that something exciting is on its way.

Example:
“Your much-anticipated order is on the way and will be arriving shortly!”

Best Use:
Shipping updates, event confirmations, or product arrivals.

Worst Use:
For vague or indefinite timelines.

Tone:
Reassuring and straightforward.

Shortly

Meaning:
Something that will happen soon, usually within a few weeks or months.

Explanation:
A phrase that provides a sense of an upcoming event or release, without specifying an exact date.

Example:
“The much-awaited software update will be released shortly.”

Best Use:
When you want to indicate that something will happen soon, but are unsure of the exact timeline.

Worst Use:
For events that are just around the corner or have an exact date.

Tone:
Professional and slightly formal.

Almost Ready to Launch

Meaning:
Something is in the final stages before being released.

Explanation:
This phrase suggests that preparations are nearly complete and the event, product, or announcement will happen very soon.

Example:
“Our new mobile app is almost ready to launch- get ready for a whole new experience!”

Best Use:
For product launches, project completions, or event preparations.

Worst Use:
For things that are far from ready.

Tone:
Exciting and anticipatory.

On the Brink

Meaning:
Something is very close to happening, just about to occur.

Explanation:
This phrase emphasizes that something is right on the edge of happening and can imply that it’s been a long time coming.

Example:
“The new version of the game is on the brink of release.”

Best Use:
Major announcements, game or app releases, or big reveals.

Worst Use:
For small-scale events or things that need more time to prepare.

Tone:
Dramatic and impactful.

In the Pipeline

Meaning:
Something is in the process of being developed or prepared.

Explanation:
Often used in professional or business contexts, this phrase suggests that something is in progress and will be delivered soon.

Example:
“We’ve got some exciting updates in the pipeline for our customers!”

Best Use:
Corporate or business updates, product or service developments.

Worst Use:
When you’re looking for a more casual tone.

Tone:
Professional and slightly formal.

Just Around the Bend

Meaning:
Something is about to happen or arrive very soon.

Explanation:
Similar to “around the corner,” this phrase suggests that something is nearly at hand.

Example:
“The launch of our new campaign is just around the bend!”

Best Use:
Product releases, events, or seasonal promotions.

Worst Use:
For things that are not close at all.

Tone:
Casual and exciting.

In the Final Stages

Meaning:
Something is nearing completion and will happen soon.

Explanation:
This phrase implies that only a few last details remain before an event or release.

Example:
“The final stages of product testing are underway, and we’ll be ready to launch soon!”

Best Use:
For product development or event preparation updates.

Worst Use:
When you’re unsure of the completion timeline.

Tone:
Professional and anticipatory.

Just Waiting to be Unveiled

Meaning:
Something is ready but hasn’t been revealed yet.

Explanation:
This phrase conveys that something is eagerly anticipated and is about to be shown to the world.

Example:
“The new collection is just waiting to be unveiled this weekend!”

Best Use:
For product launches, surprise announcements, or art exhibitions.

Worst Use:
When you want a more casual or straightforward tone.

Tone:
Mysterious and exciting.

Coming Your Way Soon

Meaning:
Something will be arriving at your location or will be made available to you shortly.

Explanation:
A friendly and personal way of saying something exciting is on the way.

Example:
“The new season of your favorite show is coming your way soon!”

Best Use:
Entertainment releases, customer service updates, or casual announcements.

Worst Use:
For formal or corporate environments.

Tone:
Friendly and approachable.

Almost in Sight

Meaning:
Something is very near, like it’s within view but not yet here.

Explanation:
A phrase that brings to mind the feeling of something almost visible but still just out of reach.

Example:
“The end of the project is almost in sight- we’re wrapping up soon!”

Best Use:
Major project updates or large-scale events that are nearly completed.

Worst Use:
For events or products that are still a long way off.

Tone:
Optimistic and encouraging.

Just on the Horizon

Meaning:
Something is very close and expected to happen soon.

Explanation:
A gentle way to express that something is Coming Soon, implying a sense of inevitability.

Example:
“Our new partnership is just on the horizon, and we can’t wait to share more details!”

Best Use:
Teasers, product announcements, or big reveal moments.

Worst Use:
For things that will take a long time to arrive.

Tone:
Positive and anticipatory.

In the Near Term

Meaning:
Something is expected to happen in the short term.

Explanation:
A bit more formal than other alternatives, this phrase indicates that something will happen soon, usually within a few weeks.

Example:
“New content will be available in the near term, so stay tuned!”

Best Use:
Professional settings, especially in business or technical communication.

Worst Use:
When you’re aiming for a more casual or exciting tone.

Tone:
Professional and formal.

Not Far Off

Meaning:
Something will happen soon, with no long wait involved.

Explanation:
A simple and reassuring way to let people know something exciting is about to happen.

Example:
“The launch date is not far off- keep an eye out for updates!”

Best Use:
Short-term updates or announcements.

Worst Use:
For things that are far in the future.

Tone:
Reassuring and straightforward.

On the Cusp

Meaning:
Something is just about to happen, right at the edge of beginning.

Explanation:
This phrase highlights the idea that something is right on the verge of happening.

Example:
“The team is on the cusp of launching our biggest project yet!”

Best Use:
When you’re almost ready to launch or make an announcement.

Worst Use:
For things that are still in the planning stages.

Tone:
Exciting and dramatic.

Just Ahead

Meaning:
Something is coming up very soon.

Explanation:
This phrase suggests that the event or product is right around the corner, almost immediately ahead.

Example:
“The conference is just ahead- are you ready?”

Best Use:
Event announcements, countdowns, or urgent promotions.

Worst Use:
For things that are not immediately near.

Tone:
Urgent and motivating.

In the Final Countdown

Meaning:
The final moments before something happens or is released.

Explanation:
This phrase gives a sense of excitement and urgency as something nears its official release.

Example:
“We’re in the final countdown to the product launch- mark your calendars!”

Best Use:
Last-minute reminders, product launches, or event countdowns.

Worst Use:
For things that aren’t nearing completion.

Tone:
Energetic and anticipatory.

Fast Approaching

Meaning:
Something is drawing near quickly.

Explanation:
This phrase implies that the event or release is getting closer and will happen soon.

Example:
“The weekend sale is fast approaching- don’t miss it!”

Best Use:
Promotions, sales, or event countdowns.

Worst Use:
For things that are still distant or indefinite.

Tone:
Energetic and motivational.

Set to Arrive

Meaning:
Something is planned and scheduled to arrive soon.

Explanation:
This phrase gives a sense of certainty and assurance about the arrival of something.

Example:
“The highly anticipated product is set to arrive next week!”

Best Use:
Product launches, confirmed events, or scheduled updates.

Worst Use:
For plans that are not finalized or confirmed.

Tone:
Confident and assuring.

Nearly Upon Us

Meaning:
Something is right on the verge of happening.

Explanation:
A way of suggesting that the event or release is very close, almost ready to occur.

Example:
“The annual sale is nearly upon us- prepare for amazing deals!”

Best Use:
Time-sensitive promotions or events.

Worst Use:
For long-term projects or events.

Tone:
Exciting and slightly formal.

Ready to Roll

Meaning:
Something is ready to start or be released.

Explanation:
This phrase brings a sense of excitement and readiness, suggesting that everything is prepared.

Example:
“The new product is ready to roll and will be available soon!”

Best Use:
Product or service launches, announcements.

Worst Use:
For things that aren’t fully prepared or are uncertain.

Tone:
Casual and enthusiastic.

Conclusion

As you can see, there are many creative and engaging ways to say “Coming Soon.” Whether you want to sound professional, casual, or full of excitement, you have the perfect expression to match your message. By using these alternatives, you can infuse your communication with warmth, care, and enthusiasm, making it feel personal and engaging to your audience. So next time you want to share something exciting, choose one of these alternatives and watch your message make an even bigger impact!

FAQs

What are some effective phrases to hint at an upcoming event?

You can use scheduled, planned, forthcoming, imminent, or subtle terms like announcement, RSVP, invite, or alert to create excitement and anticipation.

How can I tease website or app updates?

Use words like update, upgrade, patch, version release, beta, upcoming, live, or imminent to indicate new features, improvements, or maintenance.

How do I create urgency for an event?

Highlight details such as the agenda, lineup, special program, sneak peeks, or encourage actions like registration, booking, or securing tickets.

Which words suggest early access or previews?

Terms like preview, beta, early highlights, prototype, iteration, testing signal progress, and invite users to explore new features before official release.

How can I make users excited about a launch?

Use dynamic phrases like launch, rollout, deployment, spotlight, showcase, celebration, opening, start, and kickoff to generate anticipation and engagement.